On this episode of Our American Stories, in 1989 the NBA signed a $600 million contract with NBC to have the network air their games for four years. It was a long road to get there though. Pete Croatto, author of From Hang Time to Prime Time, tells the story.

Support the show (https://www.ouramericanstories.com/donate)

On this episode of Our American Stories, in 1989 the NBA signed a $600 million contract with NBC to have the network air their games for four years. It was a long road to get there though. Pete Croatto, author of From Hang Time to Prime Time, tells the story.
<a href="https://www.ouramericanstories.com/donate">Support the show</a> (https://www.ouramericanstories.com/donate)

Our American Stories tells stories that aren’t being told. Positive stories about generosity and courage, resilience and redemption, faith and love. Stories about the past and present. And stories about ordinary Americans who do extraordinary things each and every day. Stories from our listeners about their lives. And their history. In that pursuit, we hope we’ll be a place where listeners can refresh their spirit, and be inspired by our stories.

Our American Stories

Our American Stories tells stories that aren’t being told. Positive stories about generosity and courage, resilience and redemption, faith and love. Stories about the past and present. And stories about ordinary Americans who do extraordinary things each and every day. Stories from our listeners about their lives. And their history. In that pursuit, we hope we’ll be a place where listeners can refresh their spirit and be inspired by our stories.

Our American Stories tells stories that aren&rsquo;t being told. Positive stories about generosity and courage, resilience and redemption, faith and love. Stories about the past and present. And stories about ordinary Americans who do extraordinary things each and every day. Stories from our listeners about their lives. And their history. In that pursuit, we hope we&rsquo;ll be a place where listeners can refresh their spirit and be inspired by our stories.

How The NBA Got to NBC

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d03be889-f5fa-4e89-9e6e-af1701566614/transcript