On this episode of Our American Stories, behind every bottle of Coors Light and every iconic pour of Coors Banquet is a family whose identity shaped the company more than any product ever could. Long before Coors became a national name, the family built the brewery on principles they considered nonnegotiable: faith, education, and a quiet sense of service. These tenets guided the decisions that turned a small Colorado operation into Coors Brewing Co., a brand that would help define what American beer could be. Here’s their story.

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<p>On this episode of Our American Stories, behind every bottle of Coors Light and every iconic pour of Coors Banquet is a family whose identity shaped the company more than any product ever could. Long before Coors became a national name, the family built the brewery on principles they considered nonnegotiable: faith, education, and a quiet sense of service. These tenets guided the decisions that turned a small Colorado operation into Coors Brewing Co., a brand that would help define what American beer could be. Here&rsquo;s their story.</p>
<p>Support the show (<a href="https://www.ouramericanstories.com/donate)">https://www.ouramericanstories.com/donate)</a></p>

Our American Stories tells stories that aren’t being told. Positive stories about generosity and courage, resilience and redemption, faith and love. Stories about the past and present. And stories about ordinary Americans who do extraordinary things each and every day. Stories from our listeners about their lives. And their history. In that pursuit, we hope we’ll be a place where listeners can refresh their spirit, and be inspired by our stories.

Our American Stories

How the Coors Family Built a Brewing Legacy Rooted in Faith and Service

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/170c2872-3b5b-4ebb-9e51-b398017400e8/transcript

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