On this episode of Our American Stories, few commercials have left a mark like Coca-Cola’s “Hey Kid, Catch!” starring "Mean" Joe Greene. Greene, already one of the greatest defensive players in the NFL, gained a new kind of fame as the spot played during football broadcasts nationwide. Our own Greg Hengler (and others) shares the story of how a 60-second spot became one of the most memorable moments in sports and advertising history.

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