On this episode of Our American Stories, Star Wars enthusiast and museum curator Jarod Roll shares how Star Wars revolutionized movie merchandising, licensing and how kids played with toys; Tim Leuliette tells the story of how he turned down becoming the CEO of a Fortune 500 company due to the character of a fellow businessman, but gaining a lot more in return; and Bradley and Dedra Birzer explain the significance of the 1803 Louisiana Purchase.

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