E157 James Petrie, CEO & Co-Founder, Nourish 



There’s a shift happening in the food that we eat. That is, we’re seeing a transition to plant based food. According to Bloomberg, the plant based food industry is projected to hit $162 billion in the next decade. With a projected population of 10 billion people on earth by 2080, it will be impossible to feed that many mouths with animal-based proteins. Enter Nourish. 



Our guest this week is James Petrie, the CEO & Co-Founder of Nourish. Cutting his teeth as a research scientist at CSIRO, James was part of the lipid engineering team, and responsible for one product that mimicked fish oil - all from a canola crop. These learnings inspired the formation of Nourish. 



Though not a trivial exercise to make plant-based proteins delicious, Nourish is responsible for the production of fats that have made a breakthrough in the taste and experience of alternative proteins. Nourish engineer yeasts and fungal streams that behave in the same way as animal fats - and taste just as good! 



During this chat, Ian and James cover: 
How the growth opportunity lying with carnivores 
James’s founder story and the transitional changes that come with moving from early to late stage in a startup 
Nourish’s raising journey to date 
The monolithic size of the market 
The importance of demonstrating tangible customer traction to investors 

Plus so much more… 



Quickfire Round
Book: Stephen Webb - If the universe is teeming with life, where is everybody 
Podcast: Gaming podcasts - Min-Max 
News Course: ABC, AFR 
App: Slack 
Tech CEO: not one specific person but James respects those who make the journey from startup through scale up and beyond stating “the start of the journey is very different to the middle is very different to the late stages”
Productivity Tool: Miro 
TV Show: Death In Paradise 
Ted Talk Topic: How to make food real using the right ingredients / Transitions from early to late stage in startups 

E157 James Petrie, CEO &amp; Co-Founder, Nourish 
 
There’s a shift happening in the food that we eat. That is, we’re seeing a transition to plant based food. According to Bloomberg, the plant based food industry is projected to hit $162 billion in the next decade. With a projected population of 10 billion people on earth by 2080, it will be impossible to feed that many mouths with animal-based proteins. Enter Nourish. 
 
Our guest this week is James Petrie, the CEO &amp; Co-Founder of Nourish. Cutting his teeth as a research scientist at CSIRO, James was part of the lipid engineering team, and responsible for one product that mimicked fish oil - all from a canola crop. These learnings inspired the formation of Nourish. 
 
Though not a trivial exercise to make plant-based proteins delicious, Nourish is responsible for the production of fats that have made a breakthrough in the taste and experience of alternative proteins. Nourish engineer yeasts and fungal streams that behave in the same way as animal fats - and taste just as good! 
 
During this chat, Ian and James cover: 
<ul>
<li aria-level="1">How the growth opportunity lying with carnivores </li>
<li aria-level="1">James’s founder story and the transitional changes that come with moving from early to late stage in a startup </li>
<li aria-level="1">Nourish’s raising journey to date </li>
<li aria-level="1">The monolithic size of the market </li>
<li aria-level="1">The importance of demonstrating tangible customer traction to investors </li>
</ul>
Plus so much more… 
 
Quickfire Round
<ul>
<li>Book: Stephen Webb - If the universe is teeming with life, where is everybody </li>
<li>Podcast: Gaming podcasts - Min-Max </li>
<li>News Course: ABC, AFR </li>
<li>App: Slack </li>
<li>Tech CEO: not one specific person but James respects those who make the journey from startup through scale up and beyond stating “the start of the journey is very different to the middle is very different to the late stages”</li>
<li>Productivity Tool: Miro </li>
<li>TV Show: Death In Paradise </li>
<li>Ted Talk Topic: How to make food real using the right ingredients / Transitions from early to late stage in startups </li>
</ul>

There is a lot of activity in the Australian startup ecosystem. Ideas, talent, and money are all flowing into this sector at an unprecedented rate. 

This weekly podcast brings in-depth interviews with the best people making the biggest difference.

It's brought to you by Ian Gardiner and Phaedon Stough, technology entrepreneurs helping to grow the startup sector in Australia and New Zealand. Ian and Phaedon co-founded Innovation Bay with a clear mission to help technology entrepreneurs succeed.

A weekly deep dive into Australia's tech and startup ecosystem. Brought to you by Innovation Bay

Open the Pod Bay Doors

The Australian and New Zealand startup ecosystem is burgeoning, exciting and filled with some of the most fascinating minds on the planet, all driven by a passion to make a positive and lasting impact. Open The Pod Bay Doors invites some of the brightest minds in the industry for deep conversations and awe-inspiring insights from their captivating journeys. Lend us your ears to gain some fresh knowledge and broaden your insights. Brought to you weekly by Innovation Bay. 

The Australian and New Zealand startup ecosystem is burgeoning, exciting and filled with some of the most fascinating minds on the planet, all driven by a passion to make a positive and lasting impact. Open The Pod Bay Doors invites some of the brightest minds in the industry for deep conversations and awe-inspiring insights from their captivating journeys. Lend us your ears to gain some fresh knowledge and broaden your insights. Brought to you weekly by Innovation Bay.

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