Nico Chu is a very accomplished senior executive from the global IT corporate ranks. He has held senior global roles with companies like Expedia and Orbitz. His last corporate role was successfully helping to navigate Orbitz through their $1.5bn acquisition by Expedia. 
His new venture, Sinorbis, is a software business helping western (well, non-Chinese) companies market themselves into the enormous Chinese market. China has 720m internet users, which is one quarter of the world's internet population. Broadly speaking they love western goods and services. However it's very difficult for those brands to get their message delivered behind the Great Chinese Firewall in a way that resonates. Sinorbis has built software and associated services that is helping with this.
Nico has a great story. And is a shining example of someone coming from the corporate world to make a significant splash in the startup world. (Also, sorry for my Barry White voice - got whacked with a bug just before this was recorded.)

<div>Nico Chu is a very accomplished senior executive from the global IT corporate ranks. He has held senior global roles with companies like Expedia and Orbitz. His last corporate role was successfully helping to navigate Orbitz through their $1.5bn acquisition by Expedia. <br></div><div>His new venture, Sinorbis, is a software business helping western (well, non-Chinese) companies market themselves into the enormous Chinese market. China has 720m internet users, which is one quarter of the world's internet population. Broadly speaking they love western goods and services. However it's very difficult for those brands to get their message delivered behind the Great Chinese Firewall in a way that resonates. Sinorbis has built software and associated services that is helping with this.<br></div><div>Nico has a great story. And is a shining example of someone coming from the corporate world to make a significant splash in the startup world. (Also, sorry for my Barry White voice - got whacked with a bug just before this was recorded.)</div>

There is a lot of activity in the Australian startup ecosystem. Ideas, talent, and money are all flowing into this sector at an unprecedented rate. 

This weekly podcast brings in-depth interviews with the best people making the biggest difference.

It's brought to you by Ian Gardiner and Phaedon Stough, technology entrepreneurs helping to grow the startup sector in Australia and New Zealand. Ian and Phaedon co-founded Innovation Bay with a clear mission to help technology entrepreneurs succeed.

A weekly deep dive into Australia's tech and startup ecosystem. Brought to you by Innovation Bay

Open the Pod Bay Doors

The Australian and New Zealand startup ecosystem is burgeoning, exciting and filled with some of the most fascinating minds on the planet, all driven by a passion to make a positive and lasting impact. Open The Pod Bay Doors invites some of the brightest minds in the industry for deep conversations and awe-inspiring insights from their captivating journeys. Lend us your ears to gain some fresh knowledge and broaden your insights. Brought to you weekly by Innovation Bay. 

<p>The Australian and New Zealand startup ecosystem is burgeoning, exciting and filled with some of the most fascinating minds on the planet, all driven by a passion to make a positive and lasting impact. Open The Pod Bay Doors invites some of the brightest minds in the industry for deep conversations and awe-inspiring insights from their captivating journeys. Lend us your ears to gain some fresh knowledge and broaden your insights. Brought to you weekly by Innovation Bay. </p>

Nico Chu is a very accomplished senior executive from the global IT corporate ranks. He has held senior global roles with companies...

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