From automating tedious expense claims to unlocking consumer data trapped in third-party retail, this episode explores whether Xtractify is just AI hype, or solving real problems.



After raising RM2 million and setting its sights on RM1 million in revenue by 2025, Xtractify is betting on AI-powered automation, especially through WhatsApp, to help businesses streamline operations and extract hidden value.



On this episode of Open For Business, we speak  with Elvis Lau, Founder and CEO of Xtractify, a Malaysian startup claiming to offer plug-and-play AI tools that work with minimal changes to existing systems. The company is targeting industries like retail and F&B with two core products: AI-driven business automation and a WhatsApp-based customer acquisition engine.



Elvis breaks down how their AI engine builds on top of existing LLMs, enhanced by proprietary training methods, self-refinement algorithms, and small language models for secure, business-specific results. He also discusses their hybrid SaaS + pay-per-use model, how they’re navigating product-market fit, and the trust challenges AI startups face.

From automating tedious expense claims to unlocking consumer data trapped in third-party retail, this episode explores whether Xtractify is just AI hype, or solving real problems.After raising RM2 million and setting its sights on RM1 million in revenue by 2025, Xtractify is betting on AI-powered automation, especially through WhatsApp, to help businesses streamline operations and extract hidden value.On this episode of Open For Business, we speak with Elvis Lau, Founder and CEO of Xtractify, a Malaysian startup claiming to offer plug-and-play AI tools that work with minimal changes to existing systems. The company is targeting industries like retail and F&amp;B with two core products: AI-driven business automation and a WhatsApp-based customer acquisition engine.Elvis breaks down how their AI engine builds on top of existing LLMs, enhanced by proprietary training methods, self-refinement algorithms, and small language models for secure, business-specific results. He also discusses their hybrid SaaS + pay-per-use model, how they’re navigating product-market fit, and the trust challenges AI startups face.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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