Are businesses and brands overlooking a vibrant and growing market? In this episode of Open for Business, we speak with Preethi Sanjeevi and Ramakrishnan CN, Co-Founders of Greytt—a platform that aims to offer curated services tailored to people over 50, starting with fitness, but eventually travel and much more.



We explore the story behind Greytt’s creation, what it means to redefine ageing,  why this demographic is often misunderstood, and the opportunities they see in this underserved market. Plus, we dive into how the founders' backgrounds in digital marketing and tech are shaping their vision of targeting and serving people between the ages of 50 and 70.

Are businesses and brands overlooking a vibrant and growing market? In this episode of Open for Business, we speak with Preethi Sanjeevi and Ramakrishnan CN, Co-Founders of Greytt—a platform that aims to offer curated services tailored to people over 50, starting with fitness, but eventually travel and much more.We explore the story behind Greytt’s creation, what it means to redefine ageing, why this demographic is often misunderstood, and the opportunities they see in this underserved market. Plus, we dive into how the founders' backgrounds in digital marketing and tech are shaping their vision of targeting and serving people between the ages of 50 and 70.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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