Adrian Goh has been in the pet care game since 2004, eventually launching Wet Nose in 2011 to create a completely bootstrapped, neighborhood pet hub. 



Currently generating up to RM800,000 in annual revenue, the business relies on localized word-of-mouth customer acquisition and specialized pet care knowledge to retain its client base against the heavy discounts of online competitors.



Adrian joins us to discuss the financial realities of running a service-based retail shop. We explore the unit economics of pet grooming versus product sales, the occupational hazards and liability of handling aggressive pets, and the strategic pivot toward opening a daycare facility to stabilize post-pandemic cash flow.



Image Credit: Shutterstock

Adrian Goh has been in the pet care game since 2004, eventually launching Wet Nose in 2011 to create a completely bootstrapped, neighborhood pet hub.&nbsp;Currently generating up to RM800,000 in annual revenue, the business relies on localized word-of-mouth customer acquisition and specialized pet care knowledge to retain its client base against the heavy discounts of online competitors.Adrian joins us to discuss the financial realities of running a service-based retail shop. We explore the unit economics of pet grooming versus product sales, the occupational hazards and liability of handling aggressive pets, and the strategic pivot toward opening a daycare facility to stabilize post-pandemic cash flow.Image Credit: Shutterstock

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