A shareholder clash sparked a 7-figure Superapp pivot? What started in 2016 as a niche proptech company has evolved into FusionQB, a mid-7-figure business that builds customer data platforms and super apps for over 60 enterprise clients. Now managing over a million customer profiles, what's the story behind their successful pivot?



Co-founders Alvin Chooi and Stephen Lim join us to share their journey. They explain the crucial difference between a traditional CRM and a modern Customer Data Platform (CDP), their pivot from a single industry to a broader market, and their new focus on integrating AI to drive customer engagement and growth.



We discuss:


The key difference between a traditional CRM and a Customer Data Platform (CDP).


The story behind their pivot from proptech to an industry-agnostic platform.


Their three-pronged business model combining retainers, projects, and profit-sharing.


How they use unified data to enable targeted remarketing and save costs.


Their future roadmap, including next-gen AI solutions and regional expansion.

A shareholder clash sparked a 7-figure Superapp pivot? What started in 2016 as a niche proptech company has evolved into FusionQB, a mid-7-figure business that builds customer data platforms and super apps for over 60 enterprise clients. Now managing over a million customer profiles, what's the story behind their successful pivot?Co-founders Alvin Chooi and Stephen Lim join us to share their journey. They explain the crucial difference between a traditional CRM and a modern Customer Data Platform (CDP), their pivot from a single industry to a broader market, and their new focus on integrating AI to drive customer engagement and growth.We discuss:<ul><li>The key difference between a traditional CRM and a Customer Data Platform (CDP).</li><li>The story behind their pivot from proptech to an industry-agnostic platform.</li><li>Their three-pronged business model combining retainers, projects, and profit-sharing.</li><li>How they use unified data to enable targeted remarketing and save costs.</li><li>Their future roadmap, including next-gen AI solutions and regional expansion.</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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