In 2024, Razer Fintech rebranded to Fiuu, marking a bold new chapter for one of Malaysia’s largest B2B payment platforms. But why walk away from a globally recognized brand like Razer?



In this episode of Open For Business, Eng Sheng Guan, CEO and Co-Founder of Fiuu, shares the company’s 20-year journey, from pioneering e-commerce shopping carts in the early 2000s to processing over RM44 billion in transactions annually across eight markets today.



We explore the strategic rationale behind the rebrand, Fiuu’s growth from NetBuilder to MOLPay to Razer Fintech, and how the company is positioning itself against global giants like Stripe and Adyen.



He also unpacks Fiuu’s unique advantages, including custom infrastructure, high transaction success rates, and a cloud-driven scaling strategy, while shedding light on their future expansion plans into Indonesia, Singapore, and beyond.



With sights set on breaking into 9-figure USD revenue and navigating emerging trends like AI and seamless payments, Fiuu’s story offers insights into the evolving payments landscape in Southeast Asia.

In 2024, Razer Fintech rebranded to Fiuu, marking a bold new chapter for one of Malaysia’s largest B2B payment platforms. But why walk away from a globally recognized brand like Razer?In this episode of Open For Business, Eng Sheng Guan, CEO and Co-Founder of Fiuu, shares the company’s 20-year journey, from pioneering e-commerce shopping carts in the early 2000s to processing over RM44 billion in transactions annually across eight markets today.We explore the strategic rationale behind the rebrand, Fiuu’s growth from NetBuilder to MOLPay to Razer Fintech, and how the company is positioning itself against global giants like Stripe and Adyen.He also unpacks Fiuu’s unique advantages, including custom infrastructure, high transaction success rates, and a cloud-driven scaling strategy, while shedding light on their future expansion plans into Indonesia, Singapore, and beyond.With sights set on breaking into 9-figure USD revenue and navigating emerging trends like AI and seamless payments, Fiuu’s story offers insights into the evolving payments landscape in Southeast Asia.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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