With so many fast-growing beverage brands crowding the market, is there really room for one focusing on juices and smoothies? The former CEO of Foodpanda Malaysia and Brunei certainly thinks so, having raised USD 1 million in seed funding from 500 Global and BEENEXT to fuel his new venture, Being Juice.



In this episode of Open for Business, we explore how this Malaysian startup is tapping into the booming “to-go” market by blending nutrition with convenience. Founder and CEO Sayantan Das shares how Being Juice aims to reshape consumer snacking, positioning fruit-based drinks as healthier, between-meal options.



With 8 outlets launched since April 2023—including one in the Philippines—and a fresh USD 1 million seed round, the company highlights the pivotal roles of technology, data, and lean operations in driving rapid expansion. 



Drawing on lessons from his previous leadership role at Foodpanda, Sayantan discusses the challenges of building an authentic, service-driven experience, maintaining cost-efficiency, and ensuring speedy turnaround times. He also outlines ambitions for cross-border growth, aiming to build a new wave of beverage culture across Southeast Asia.



Listen in to learn more about:

- The rationale for positioning juices and smoothies as “healthy snacking”

- Balancing rapid expansion with operational sustainability

- Improving margins through lean store formats and data insights

- Lessons from a major food-tech venture and how they apply here

- Approaches to scaling across Malaysia and the Philippines

- Building a service-first culture for top-notch customer experiences

- Using product R&D to keep offerings fresh, natural, and sugar-free

- How a million-dollar seed round powers future growth and potential cross-border partnerships

With so many fast-growing beverage brands crowding the market, is there really room for one focusing on juices and smoothies? The former CEO of Foodpanda Malaysia and Brunei certainly thinks so, having raised USD 1 million in seed funding from 500 Global and BEENEXT to fuel his new venture, Being Juice.In this episode of Open for Business, we explore how this Malaysian startup is tapping into the booming “to-go” market by blending nutrition with convenience. Founder and CEO Sayantan Das shares how Being Juice aims to reshape consumer snacking, positioning fruit-based drinks as healthier, between-meal options.With 8 outlets launched since April 2023—including one in the Philippines—and a fresh USD 1 million seed round, the company highlights the pivotal roles of technology, data, and lean operations in driving rapid expansion. Drawing on lessons from his previous leadership role at Foodpanda, Sayantan discusses the challenges of building an authentic, service-driven experience, maintaining cost-efficiency, and ensuring speedy turnaround times. He also outlines ambitions for cross-border growth, aiming to build a new wave of beverage culture across Southeast Asia.Listen in to learn more about:- The rationale for positioning juices and smoothies as “healthy snacking”- Balancing rapid expansion with operational sustainability- Improving margins through lean store formats and data insights- Lessons from a major food-tech venture and how they apply here- Approaches to scaling across Malaysia and the Philippines- Building a service-first culture for top-notch customer experiences- Using product R&amp;D to keep offerings fresh, natural, and sugar-free- How a million-dollar seed round powers future growth and potential cross-border partnerships

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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