Hagen Chen originally built a fully bootstrapped, seven-figure F&B group starting with Toast Maker, a healthy sandwich and coffee concept for busy professionals. However, his latest venture marks a significant pivot. Stepping away from health-focused cafe fare, Hagen recently launched Jiran-jiran, a brand new community-centric concept dedicated to serving traditional Malaysian nasi lemak.



What makes Jiran-jiran particularly unique is how it was created. Hagen set himself an intense operational challenge to conceptualise, build, and launch the entire brand from scratch in exactly 60 days. This rapid execution ties directly into his core business thesis. He argues that a food brand's true competition is not the similar shop down the street, but the entire timeframe of a person's hunger. If a business fails to satisfy a hidden need within that specific window, they lose the customer completely.



Hagen joins us to discuss the intense reality of successfully launching a restaurant concept in under two months, the operational mechanics of running a central kitchen to support a multi-brand group, and what healthy food brands often get wrong about the local market.

Hagen Chen originally built a fully bootstrapped, seven-figure F&amp;B group starting with Toast Maker, a healthy sandwich and coffee concept for busy professionals. However, his latest venture marks a significant pivot. Stepping away from health-focused cafe fare, Hagen recently launched Jiran-jiran, a brand new community-centric concept dedicated to serving traditional Malaysian nasi lemak.What makes Jiran-jiran particularly unique is how it was created. Hagen set himself an intense operational challenge to conceptualise, build, and launch the entire brand from scratch in exactly 60 days. This rapid execution ties directly into his core business thesis. He argues that a food brand's true competition is not the similar shop down the street, but the entire timeframe of a person's hunger. If a business fails to satisfy a hidden need within that specific window, they lose the customer completely.Hagen joins us to discuss the intense reality of successfully launching a restaurant concept in under two months, the operational mechanics of running a central kitchen to support a multi-brand group, and what healthy food brands often get wrong about the local market.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.