What does it really take to turn passion into a sustainable business?



In this episode of Open For Business, we sit down with Janice Siew, founder of Petiteserie and Jan’s Gelato & Bakes, to explore the decisions behind the craft.



From seven years in corporate banking to classical French pâtisserie, Janice shares how discipline, restraint, and long-term thinking shaped her journey. We look at why she started quietly as a wholesale business, how the pandemic forced a rapid pivot to direct-to-consumer sales, and what it takes to blend French technique with deeply Malaysian flavours like cendol and onde onde.



This is not a conversation about chasing trends or overnight success. It’s about building deliberately, doing things properly, and understanding when growth should be slowed down rather than rushed.



A story of craft, commerce, and the professionalisation of passion.

What does it really take to turn passion into a sustainable business?In this episode of Open For Business, we sit down with Janice Siew, founder of Petiteserie and Jan’s Gelato &amp; Bakes, to explore the decisions behind the craft.From seven years in corporate banking to classical French pâtisserie, Janice shares how discipline, restraint, and long-term thinking shaped her journey. We look at why she started quietly as a wholesale business, how the pandemic forced a rapid pivot to direct-to-consumer sales, and what it takes to blend French technique with deeply Malaysian flavours like cendol and onde onde.This is not a conversation about chasing trends or overnight success. It’s about building deliberately, doing things properly, and understanding when growth should be slowed down rather than rushed.A story of craft, commerce, and the professionalisation of passion.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.