What started in 2014 as a lifestyle investment to feed his wife's love for cakes has grown into 43 outlets, with more en route. Vanilla Crepe has expanded from a single cafe to 43 outlets and over 100 distribution points, recently breaking past 8-figure annual revenues.



CEO Nelson Liew joins us to share the story behind this growth. He discusses their unique mix of owned vs. franchised outlets, how they manage costs through strong supplier partnerships, and their ambitious vision to become Malaysia's largest integrated F&B platform.



We discuss:


The "accidental" start: from a lifestyle cafe to a scalable business.


How they pivoted from retail to owning the IP and central kitchen.


The strategy behind their owned-to-franchise model.


Their "pandemic-proof" growth: doubling store count during the MCO.


Future plans: international expansion to Indonesia and FMCG products.

What started in 2014 as a lifestyle investment to feed his wife's love for cakes has grown into 43 outlets, with more en route. Vanilla Crepe has expanded from a single cafe to 43 outlets and over 100 distribution points, recently breaking past 8-figure annual revenues.CEO Nelson Liew joins us to share the story behind this growth. He discusses their unique mix of owned vs. franchised outlets, how they manage costs through strong supplier partnerships, and their ambitious vision to become Malaysia's largest integrated F&amp;B platform.We discuss:<ul><li>The "accidental" start: from a lifestyle cafe to a scalable business.</li><li>How they pivoted from retail to owning the IP and central kitchen.</li><li>The strategy behind their owned-to-franchise model.</li><li>Their "pandemic-proof" growth: doubling store count during the MCO.</li><li>Future plans: international expansion to Indonesia and FMCG products.</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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