In 2017, Adrian Chia turned a holiday joke into Big Tiny, a "tiny house" hospitality group that now manages over 1,000 keys across 22 countries.



With RM150 million in revenue (2025) and positive cash flow since 2018, the company has big, non-tiny, ambitions ahead. The journey began with SG$200,000 of their own money and a prototype that took six months to build in Adrian’s own garden before being shipped to the Australian wilderness.



Backed by SG$4.2 million in funding, Big Tiny now operates an end-to-end model where they design, manufacture, and manage these "tiny hotels" on other people's land. Adrian joins BFM to unpack: 




The IKEA of Housing: How a patented flatpack design allows professional teams to ship units globally and assemble a fully functional "tiny hotel" in just three hours.


The "Micro-Hotelier" Ecosystem: How Big Tiny connects investors, land partners, and hospitality management.


The Asset-Light Loophole: Mitigating land risk by registering homes with VINs so they can be moved if a landowner relationship sours.


The "Sale & Leaseback" Engine: How selling units to investors funded rapid expansion while retaining management rights.


The Pandemic Stress Test: How transparency saved the company when revenue hit zero, retaining 95% of investors.


The 50/50 Goal: Shifting the revenue mix from manufacturing sales to recurring rental income.

In 2017, Adrian Chia turned a holiday joke into Big Tiny, a "tiny house" hospitality group that now manages over 1,000 keys across 22 countries.With RM150 million in revenue (2025) and positive cash flow since 2018, the company has big, non-tiny, ambitions ahead. The journey began with SG$200,000 of their own money and a prototype that took six months to build in Adrian’s own garden before being shipped to the Australian wilderness.Backed by SG$4.2 million in funding, Big Tiny now operates an end-to-end model where they design, manufacture, and manage these "tiny hotels" on other people's land. Adrian joins BFM to unpack:&nbsp;<ul><li>The IKEA of Housing: How a patented flatpack design allows professional teams to ship units globally and assemble a fully functional "tiny hotel" in just three hours.</li><li>The "Micro-Hotelier" Ecosystem: How Big Tiny connects investors, land partners, and hospitality management.</li><li>The Asset-Light Loophole: Mitigating land risk by registering homes with VINs so they can be moved if a landowner relationship sours.</li><li>The "Sale &amp; Leaseback" Engine: How selling units to investors funded rapid expansion while retaining management rights.</li><li>The Pandemic Stress Test: How transparency saved the company when revenue hit zero, retaining 95% of investors.</li><li>The 50/50 Goal: Shifting the revenue mix from manufacturing sales to recurring rental income.</li></ul>

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