From car mats to a regional brand on track to hit RM100 million in annual revenue, in this episode of Open For Business, we explore the journey of Malaysian brand Trapo with Co-Founders and Co-CEOs, Tzong Lee and Zare Lee, and how these self-identified ‘accidental entrepreneurs’ built this automotive accessories brand. 



Founded in 2016 with a focus on eco-friendly car mats, Trapo has since expanded into a wide range of car accessories, now operating 25 outlets across Malaysia, Singapore, Thailand, and Indonesia. Tzong and Zare share insights into Trapo’s evolution, overcoming the challenges of scaling in a competitive market, and their vision for sustainable growth.

They reveal strategies for differentiating Trapo, their approach to product innovation, and how they’re navigating the demands of a crowded industry. We also discuss Trapo’s future, from potential IPO ambitions to further regional expansion.



Additionally, Tzong and Zare have been nominated for the EY Entrepreneur of the Year 2024 Malaysia awards in the Emerging Entrepreneur category—a distinction previously awarded to brands like ZUS Coffee, Empire Sushi, and financing platform Capbay.



Tune in to discover how Trapo aims to make its mark as the “Apple of Car Accessories” across Southeast Asia.

From car mats to a regional brand on track to hit RM100 million in annual revenue, in this episode of Open For Business, we explore the journey of Malaysian brand Trapo with Co-Founders and Co-CEOs, Tzong Lee and Zare Lee, and how these self-identified ‘accidental entrepreneurs’ built this automotive accessories brand. Founded in 2016 with a focus on eco-friendly car mats, Trapo has since expanded into a wide range of car accessories, now operating 25 outlets across Malaysia, Singapore, Thailand, and Indonesia. Tzong and Zare share insights into Trapo’s evolution, overcoming the challenges of scaling in a competitive market, and their vision for sustainable growth.They reveal strategies for differentiating Trapo, their approach to product innovation, and how they’re navigating the demands of a crowded industry. We also discuss Trapo’s future, from potential IPO ambitions to further regional expansion.Additionally, Tzong and Zare have been nominated for the EY Entrepreneur of the Year 2024 Malaysia awards in the Emerging Entrepreneur category—a distinction previously awarded to brands like ZUS Coffee, Empire Sushi, and financing platform Capbay.Tune in to discover how Trapo aims to make its mark as the “Apple of Car Accessories” across Southeast Asia.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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