What started 14 years ago as a temporary home baking project has grown into Xiao by Crustz, a 7-figure patisserie. For founder Xiao-Ly Koh, the journey has been a constant balancing act between her identity as a chef and the demands of being an entrepreneur.



Chef and Founder Xiao-Ly Koh joins us to share her story. She discusses her mission to introduce modern French pastry to Malaysians, the strategic pivots she made along the way (from customised cakes to a rotating menu), and her journey from a home kitchen to a bustling 60-seater cafe with ambitions to hit RM10 million in revenue.



We discuss:


The 14-year journey from a home baker to a seven-figure business.


The balancing act: navigating the tension between being a chef and an entrepreneur.


The rotating menu strategy and the story behind her hero product, the "Kaya Toast."


The evolution from a home business to a full-scale retail store.


Her ambitious goal to reach RM10 million in revenue by expanding into new products.



For F&B founders and aspiring chefs, this is a deep dive into the realities of building a sustainable artisanal brand in a competitive market.





This episode of Open For Business is powered by PETRONAS SmartPay, the simpler and better solution for all your business needs.

What started 14 years ago as a temporary home baking project has grown into Xiao by Crustz, a 7-figure patisserie. For founder Xiao-Ly Koh, the journey has been a constant balancing act between her identity as a chef and the demands of being an entrepreneur.Chef and Founder Xiao-Ly Koh joins us to share her story. She discusses her mission to introduce modern French pastry to Malaysians, the strategic pivots she made along the way (from customised cakes to a rotating menu), and her journey from a home kitchen to a bustling 60-seater cafe with ambitions to hit RM10 million in revenue.We discuss:<ul><li>The 14-year journey from a home baker to a seven-figure business.</li><li>The balancing act: navigating the tension between being a chef and an entrepreneur.</li><li>The rotating menu strategy and the story behind her hero product, the "Kaya Toast."</li><li>The evolution from a home business to a full-scale retail store.</li><li>Her ambitious goal to reach RM10 million in revenue by expanding into new products.</li></ul>For F&amp;B founders and aspiring chefs, this is a deep dive into the realities of building a sustainable artisanal brand in a competitive market.This episode of Open For Business is powered by PETRONAS SmartPay, the simpler and better solution for all your business needs.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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