Today on the show, we speak with Ilyas Alsagoff, Co-Founder and Director at Sugar and I, a local bakery outlet that sells homemade desserts and are famously known for their bomboloni.



Founded in 2013 by Ilyas and his sister, Sharifah Nur Ilisa, Sugar and I began when the siblings started baking brownies for their parents with a heartwarming mission: to bring joy through baking. 9 years later, their passion for baking has now become a growing business, with over 10 products on the menu, custom-made cake and cookie services and TTDI being their fifth store outlet as of today.



With that in mind, we speak with Ilyas on the journey the siblings took from baking brownies for their parents to selling bomboloni across multiple stores in KL, the challenges faced by the business in a very tough and competitive F&B industry as well as their foreseeable expansion plans moving forward.

Today on the show, we speak with Ilyas Alsagoff, Co-Founder and Director at Sugar and I, a local bakery outlet that sells homemade desserts and are famously known for their bomboloni.Founded in 2013 by Ilyas and his sister, Sharifah Nur Ilisa, Sugar and I began when the siblings started baking brownies for their parents with a heartwarming mission: to bring joy through baking. 9 years later, their passion for baking has now become a growing business, with over 10 products on the menu, custom-made cake and cookie services and TTDI being their fifth store outlet as of today.With that in mind, we speak with Ilyas on the journey the siblings took from baking brownies for their parents to selling bomboloni across multiple stores in KL, the challenges faced by the business in a very tough and competitive F&amp;B industry as well as their foreseeable expansion plans moving forward.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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