When Mathew Howe was last on Open For Business in July 2024, Grobrix had just announced its partnership with Green City Growers in Boston and was projecting 500% quarterly revenue growth from its Farming-as-a-Service subscription model. The question then was whether a banker-turned-urban-farmer with a patented Lego-inspired green wall system could build a serious commercial business across Singapore, Kuala Lumpur, and North America.



Two years on, the answer is coming into focus.



Grobrix now manages over 70 commercial farming locations across Singapore, KL, and Boston. Clients include CBRE, LinkedIn, and W Hotels. Annual recurring revenue has crossed $1 million. And the company is rolling out Grobrix 2.0: an IoT and cloud-connected version of the wall that allows remote monitoring and control of each farm from anywhere in the world.



But the story Mathew most wants to tell is not about technology. It is about what happens when a corporate office grows its own food, and why he believes urban farming is the most underrated tool in the corporate wellness playbook.

When Mathew Howe was last on Open For Business in July 2024, Grobrix had just announced its partnership with Green City Growers in Boston and was projecting 500% quarterly revenue growth from its Farming-as-a-Service subscription model. The question then was whether a banker-turned-urban-farmer with a patented Lego-inspired green wall system could build a serious commercial business across Singapore, Kuala Lumpur, and North America.Two years on, the answer is coming into focus.Grobrix now manages over 70 commercial farming locations across Singapore, KL, and Boston. Clients include CBRE, LinkedIn, and W Hotels. Annual recurring revenue has crossed $1 million. And the company is rolling out Grobrix 2.0: an IoT and cloud-connected version of the wall that allows remote monitoring and control of each farm from anywhere in the world.But the story Mathew most wants to tell is not about technology. It is about what happens when a corporate office grows its own food, and why he believes urban farming is the most underrated tool in the corporate wellness playbook.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.