Malaysia is sitting on a goldmine of natural biodiversity, yet local functional foods often suffer from a massive "trust deficit" due to adulterated products and poor branding. Tengku Ariputra decided to change that. Armed with RM5,000 crowdfunded from friends and family, he started handwriting labels and selling wild Tualang honey at local street markets.



Today, his bootstrapped brand, Honey I'm Home, has transitioned from street-selling to securing high-volume B2B corporate partnerships with heavyweights like Sunway Medical Group, Starhill, and Traders Hotel. By partnering with indigenous Orang Asli communities, such as the Batek Tribe in Taman Negara, they source 100% pure, seasonal wild honey, positioning it as a premium lifestyle superfood.



Ari joins us in the studio to discuss his street-selling hustle, the logistical nightmare of shipping a "sticky" product, and his ambitious plan to integrate clinical biotech testing to put Malaysian honey on the global map.

Malaysia is sitting on a goldmine of natural biodiversity, yet local functional foods often suffer from a massive "trust deficit" due to adulterated products and poor branding. Tengku Ariputra decided to change that. Armed with RM5,000 crowdfunded from friends and family, he started handwriting labels and selling wild Tualang honey at local street markets.Today, his bootstrapped brand, Honey I'm Home, has transitioned from street-selling to securing high-volume B2B corporate partnerships with heavyweights like Sunway Medical Group, Starhill, and Traders Hotel. By partnering with indigenous Orang Asli communities, such as the Batek Tribe in Taman Negara, they source 100% pure, seasonal wild honey, positioning it as a premium lifestyle superfood.Ari joins us in the studio to discuss his street-selling hustle, the logistical nightmare of shipping a "sticky" product, and his ambitious plan to integrate clinical biotech testing to put Malaysian honey on the global map.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.