For years, the Malaysian property market has been dominated by a legacy "discovery-only" portal model. Real estate agents are forced to pay RM3,000 to RM8,000 in upfront annual subscriptions just to list properties, with zero performance guarantees. The result? Agents receive high volumes of raw traffic, but only 2% to 3% actually convert into real appointments.



Enter MyRumahBaru (MRB). Co-founded by Melvin Soh, Ching Yaw Hao, and Anthony Chin, MRB is an AI-powered property platform designed to destroy the traditional subscription model. Instead of charging for listings, MRB provides unlimited free listings and utilises an AI chatbot to converse with, pre-qualify, and financially vet buyers (including Debt Service Ratio calculations). Agents and developers are only charged a flat RM200 fee when a verified buyer actually shows up for an appointment. This model has successfully driven buyer show-up rates to over 90%.



Melvin joins us to dissect the hard metrics behind MRB's growth, the unit economics of a pay-per-performance marketplace, and why incumbent portals are structurally trapped from copying their technology.

For years, the Malaysian property market has been dominated by a legacy "discovery-only" portal model. Real estate agents are forced to pay RM3,000 to RM8,000 in upfront annual subscriptions just to list properties, with zero performance guarantees. The result? Agents receive high volumes of raw traffic, but only 2% to 3% actually convert into real appointments.Enter MyRumahBaru (MRB). Co-founded by Melvin Soh, Ching Yaw Hao, and Anthony Chin, MRB is an AI-powered property platform designed to destroy the traditional subscription model. Instead of charging for listings, MRB provides unlimited free listings and utilises an AI chatbot to converse with, pre-qualify, and financially vet buyers (including Debt Service Ratio calculations). Agents and developers are only charged a flat RM200 fee when a verified buyer actually shows up for an appointment. This model has successfully driven buyer show-up rates to over 90%.Melvin joins us to dissect the hard metrics behind MRB's growth, the unit economics of a pay-per-performance marketplace, and why incumbent portals are structurally trapped from copying their technology.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.