When you think of Malaysia’s favourite herbal drinks like mata kucing, lin chee kang, or sea coconut longan, chances are you picture them at a pasar malam or in a traditional kopitiam. But a new brand is giving these classics a fresh stage. Lin Chee King is bringing heritage recipes into a modern kiosk format, with bold branding and a vision to make them a staple for today’s on-the-go consumers.



We speak with its Co-Founders, Feeza Faeiz and Nicol Ruhan, about what sparked the idea, the challenges of scaling a heritage drink business, and what it takes to make Malaysians fall in love again with flavours that have been around for generations.

When you think of Malaysia’s favourite herbal drinks like mata kucing, lin chee kang, or sea coconut longan, chances are you picture them at a pasar malam or in a traditional kopitiam. But a new brand is giving these classics a fresh stage. Lin Chee King is bringing heritage recipes into a modern kiosk format, with bold branding and a vision to make them a staple for today’s on-the-go consumers.We speak with its Co-Founders, Feeza Faeiz and Nicol Ruhan, about what sparked the idea, the challenges of scaling a heritage drink business, and what it takes to make Malaysians fall in love again with flavours that have been around for generations.

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