In February 2026, after twenty-three years as part of a London-headquartered global network, M+C Saatchi Malaysia completed a management buyout. The agency is now one hundred percent Malaysian-owned, led, and staffed, officially operating as M+C Saatchi KARSA. While they retain the Saatchi name under a licensing agreement, the agency’s strategic direction, profit and loss, and future are now entirely in local hands. 

For founder Datin Sri Sharifah Menyalara Hussein (Lara Hussein), this independence is not a safety parachute, but a liberation - a chance to operate with the agility of a startup, backed by over two decades of industry experience. Alongside Chief Creative Officer Darren Lee, the leadership team is actively rebuilding the traditional integrated creative agency into a consultancy model. They are executing this pivot while battling fierce industry headwinds, including cautious clients, eroding margins, competitors undercutting prices, and the rising trend of in-housing.

Datin Sri Lara and Darren join us to unpack the exact financial and operational mechanics of their management buyout, where the profit margins genuinely sit within their new consultancy arm, and whether Malaysia's creative economy can survive an era where clients increasingly want to do the work themselves.

In February 2026, after twenty-three years as part of a London-headquartered global network, M+C Saatchi Malaysia completed a management buyout. The agency is now one hundred percent Malaysian-owned, led, and staffed, officially operating as M+C Saatchi KARSA. While they retain the Saatchi name under a licensing agreement, the agency’s strategic direction, profit and loss, and future are now entirely in local hands.&nbsp;For founder Datin Sri Sharifah Menyalara Hussein (Lara Hussein), this independence is not a safety parachute, but a liberation - a chance to operate with the agility of a startup, backed by over two decades of industry experience. Alongside Chief Creative Officer Darren Lee, the leadership team is actively rebuilding the traditional integrated creative agency into a consultancy model. They are executing this pivot while battling fierce industry headwinds, including cautious clients, eroding margins, competitors undercutting prices, and the rising trend of in-housing.Datin Sri Lara and Darren join us to unpack the exact financial and operational mechanics of their management buyout, where the profit margins genuinely sit within their new consultancy arm, and whether Malaysia's creative economy can survive an era where clients increasingly want to do the work themselves.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.