LEGO is one of the most valuable toy brands in the world. It is also, for a large portion of its most devoted fans, out of reach — either because the official sets don't go far enough in complexity, or because building a truly ambitious custom creation costs a small fortune in loose bricks.



EasternBrick was built to solve that problem. Founded by Wong Keit Sean & Bilal Raja — both veterans of Lumos, the smart bicycle helmet startup that raised USD 2.9 million on Kickstarter and made Oprah's Favourite Things list — EasternBrick is a LEGO-compatible brick company focused on large, complex sets for adults. Sets that go where LEGO doesn't.



But EasternBrick is not just another alternative brick brand. It's also a quiet act of justice for the independent designers whose creations get stolen by cheap factories and sold without credit or compensation. Sean and Bilal talk to us about building a global D2C business from Malaysia with zero paid marketing, low-seven-figure revenue in under six months, and a pre-order model that has kept the business profitable from day one.

LEGO is one of the most valuable toy brands in the world. It is also, for a large portion of its most devoted fans, out of reach — either because the official sets don't go far enough in complexity, or because building a truly ambitious custom creation costs a small fortune in loose bricks.EasternBrick was built to solve that problem. Founded by Wong Keit Sean &amp; Bilal Raja — both veterans of Lumos, the smart bicycle helmet startup that raised USD 2.9 million on Kickstarter and made Oprah's Favourite Things list — EasternBrick is a LEGO-compatible brick company focused on large, complex sets for adults. Sets that go where LEGO doesn't.But EasternBrick is not just another alternative brick brand. It's also a quiet act of justice for the independent designers whose creations get stolen by cheap factories and sold without credit or compensation. Sean and Bilal talk to us about building a global D2C business from Malaysia with zero paid marketing, low-seven-figure revenue in under six months, and a pre-order model that has kept the business profitable from day one.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.