Heading into 2024, it’s important for parents to know where they can get care products for their babies in a timely, convenient manner with reasonable prices. However, in practice that isn’t always easy.



Parents Jesmine and Sean Tan were looking for Safe, Natural and Organic products for their own daughter back in 2011 when they realized that having to resort to importing such brands cost heavy postage fees. This led them to create Applecrumby in 2012. Applecrumby then went on to be part of the second batch of startups that made it to 500 Global’s Distro Dojo program in 2016, where they secured seed funding worth US$300,000 from the VC.



Now, Applecrumby has an e-commerce platform that has their own homegrown in-house brand of baby products. They have baby products such as diapers, wipes, skincare, cleaning products, and toothgel that are catered to parents who wish to have the option of Safe, Natural and Organic (S.N.O) baby products for their children. More recently, Applecrumby had also opened its first store-in-store in Shah Alam in a partnership with Daggeebaby.



So today on Open For Business, we spoke to Sean Tan, CEO & Co-Founder and Jesmine Tan, COO & Co-Founder of Applecrumby on their business journey since 2012 and what the future holds for their business. 

Heading into 2024, it’s important for parents to know where they can get care products for their babies in a timely, convenient manner with reasonable prices. However, in practice that isn’t always easy. Parents Jesmine and Sean Tan were looking for Safe, Natural and Organic products for their own daughter back in 2011 when they realized that having to resort to importing such brands cost heavy postage fees. This led them to create Applecrumby in 2012. Applecrumby then went on to be part of the second batch of startups that made it to 500 Global’s Distro Dojo program in 2016, where they secured seed funding worth US$300,000 from the VC. Now, Applecrumby has an e-commerce platform that has their own homegrown in-house brand of baby products. They have baby products such as diapers, wipes, skincare, cleaning products, and toothgel that are catered to parents who wish to have the option of Safe, Natural and Organic (S.N.O) baby products for their children. More recently, Applecrumby had also opened its first store-in-store in Shah Alam in a partnership with Daggeebaby. So today on Open For Business, we spoke to Sean Tan, CEO &amp; Co-Founder and Jesmine Tan, COO &amp; Co-Founder of Applecrumby on their business journey since 2012 and what the future holds for their business.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

Advertisement