Fukuro Malaysia was founded in 2019 to fill the "missing middle" in the kitchenware market. Co-founders Daryl Lai and Kevin Lau recognised that local brands were trapped in a race to the bottom on price and quality, while international brands dominated the expensive, premium tier. Applying an FMCG approach to kitchen essentials, they bootstrapped Fukuro into a highly profitable brand generating RM14 million in annual revenue, with a presence in over 1,300 offline retail stores across Malaysia.



Daryl joins us in the studio to dissect the hard metrics behind Fukuro’s growth. We also discuss treating physical shelf space as a customer acquisition channel, the strategy for protecting unit margins against multinational competitors, and the roadmap to hitting RM50 million in annual revenue organically.

Fukuro Malaysia was founded in 2019 to fill the "missing middle" in the kitchenware market. Co-founders Daryl Lai and Kevin Lau recognised that local brands were trapped in a race to the bottom on price and quality, while international brands dominated the expensive, premium tier. Applying an FMCG approach to kitchen essentials, they bootstrapped Fukuro into a highly profitable brand generating RM14 million in annual revenue, with a presence in over 1,300 offline retail stores across Malaysia.Daryl joins us in the studio to dissect the hard metrics behind Fukuro’s growth. We also discuss treating physical shelf space as a customer acquisition channel, the strategy for protecting unit margins against multinational competitors, and the roadmap to hitting RM50 million in annual revenue organically.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.