Originally founded in 2016 and restructured in 2022 as The Farm Shop, the company has rapidly scaled its operations—achieving RM4.6 million in revenue in 2024 and setting ambitious targets of RM14.4 million in 2025 and RM56 million by 2026.



In this episode of Open For Business, Founder and Managing Director Dr. Tan I-Lene delves into the company’s vertically integrated model, which spans sourcing high-quality dairy from local farms, processing it, and delivering fresh products through retail outlets, direct-to-home channels, and HORECA partnerships.



Dr. Tan discusses the challenges of maintaining product quality and brand authenticity amid rapid growth, innovative strategies such as the “godfather offer” subscription model, and the broader implications for food security and sustainability.



Whether you’re a business leader in agriculture or an investor intrigued by food tech, this episode provides valuable insights into building a resilient and scalable business in Malaysia’s competitive dairy industry.

Originally founded in 2016 and restructured in 2022 as The Farm Shop, the company has rapidly scaled its operations—achieving RM4.6 million in revenue in 2024 and setting ambitious targets of RM14.4 million in 2025 and RM56 million by 2026.In this episode of Open For Business, Founder and Managing Director Dr. Tan I-Lene delves into the company’s vertically integrated model, which spans sourcing high-quality dairy from local farms, processing it, and delivering fresh products through retail outlets, direct-to-home channels, and HORECA partnerships.Dr. Tan discusses the challenges of maintaining product quality and brand authenticity amid rapid growth, innovative strategies such as the “godfather offer” subscription model, and the broader implications for food security and sustainability.Whether you’re a business leader in agriculture or an investor intrigued by food tech, this episode provides valuable insights into building a resilient and scalable business in Malaysia’s competitive dairy industry.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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