What started as a chance meeting between two flight attendants has grown into an 11-year journey of producing circus shows in Malaysia. This is the story of the Swiss Dream Circus, a bootstrapped, passion-driven venture in the high-stakes world of live entertainment.



Co-founders Marco Baumgartner and Ismail Stork join us to pull back the curtain on the "circus behind the circus". They discuss their mission to create high-quality family entertainment, the immense logistical and financial challenges of producing a million-ringgit annual show, and their vision to establish the circus as a beloved Malaysian institution.



We discuss:


The journey from flight attendants to circus co-founders.


The "circus behind the circus": the real costs and operational hurdles.


Why a live circus experience remains relevant in a digital age.


Their business model and the challenge of balancing passion and profit.


Their long-term vision for Swiss Dream Circus in Malaysia.



For entrepreneurs in the events and entertainment space, this is a look at the challenging but rewarding world of turning a passion into a business.

What started as a chance meeting between two flight attendants has grown into an 11-year journey of producing circus shows in Malaysia. This is the story of the Swiss Dream Circus, a bootstrapped, passion-driven venture in the high-stakes world of live entertainment.Co-founders Marco Baumgartner and Ismail Stork join us to pull back the curtain on the "circus behind the circus". They discuss their mission to create high-quality family entertainment, the immense logistical and financial challenges of producing a million-ringgit annual show, and their vision to establish the circus as a beloved Malaysian institution.We discuss:<ul><li>The journey from flight attendants to circus co-founders.</li><li>The "circus behind the circus": the real costs and operational hurdles.</li><li>Why a live circus experience remains relevant in a digital age.</li><li>Their business model and the challenge of balancing passion and profit.</li><li>Their long-term vision for Swiss Dream Circus in Malaysia.For entrepreneurs in the events and entertainment space, this is a look at the challenging but rewarding world of turning a passion into a business.</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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