Sasha Tan, Founder and Principal Brand Strategist of The Brand Shaper, a local enterprise that provides PR & Marketing Solutions, joins us to discuss her journey from an entrepreneur to a brand strategist and unpack key lessons she’s learned along the way. From the importance of understanding your audience to the role of authenticity in brand communication, we discuss how Brand Shaper aims to help businesses create lasting impressions through strategic branding, the challenges that come to shape and position a brand as well as her ambitions and tips on how startups can develop a strong brand foundation.

<p>Sasha Tan, Founder and Principal Brand Strategist of The Brand Shaper, a local enterprise that provides PR &amp; Marketing Solutions, joins us to discuss her journey from an entrepreneur to a brand strategist and unpack key lessons she’s learned along the way. From the importance of understanding your audience to the role of authenticity in brand communication, we discuss how Brand Shaper aims to help businesses create lasting impressions through strategic branding, the challenges that come to shape and position a brand as well as her ambitions and tips on how startups can develop a strong brand foundation.</p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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