Frontline staff in hospitality and facility management are often treated as the forgotten workforce. Many lack corporate email addresses and are forced to endure long, tedious training sessions through traditional learning management systems. Matthew Spriegel saw this disconnect and founded Atiom, a behavioural technology platform built specifically for service industries. Acting more like TikTok than Netflix, the mobile app delivers bite-sized, daily microlearning modules to build atomic habits without overwhelming the user.



Instead of reading PowerPoint slides, employees use Atiom to practice handling difficult guest scenarios through AI-powered roleplay in a safe environment. The platform also offers peer recognition, real-time feedback, and a gamified points system to keep staff engaged and improve daily performance. Importantly, Matthew insists their AI strategy is strictly designed to augment human potential and support service connections, rather than replace human workers entirely.



This focus on frequency over volume has proven highly successful. Atiom has doubled its revenue for three consecutive years without relying on massive institutional funding rounds. Currently serving major hotel groups like Accor and IHG, the company is now expanding aggressively into the facility management sector to support the hidden workers behind global corporate offices. Matthew joins us to discuss the business of behavioural change and his vision to build the category-defining performance platform for service-first industries.

Frontline staff in hospitality and facility management are often treated as the forgotten workforce. Many lack corporate email addresses and are forced to endure long, tedious training sessions through traditional learning management systems. Matthew Spriegel saw this disconnect and founded Atiom, a behavioural technology platform built specifically for service industries. Acting more like TikTok than Netflix, the mobile app delivers bite-sized, daily microlearning modules to build atomic habits without overwhelming the user.Instead of reading PowerPoint slides, employees use Atiom to practice handling difficult guest scenarios through AI-powered roleplay in a safe environment. The platform also offers peer recognition, real-time feedback, and a gamified points system to keep staff engaged and improve daily performance. Importantly, Matthew insists their AI strategy is strictly designed to augment human potential and support service connections, rather than replace human workers entirely.This focus on frequency over volume has proven highly successful. Atiom has doubled its revenue for three consecutive years without relying on massive institutional funding rounds. Currently serving major hotel groups like Accor and IHG, the company is now expanding aggressively into the facility management sector to support the hidden workers behind global corporate offices. Matthew joins us to discuss the business of behavioural change and his vision to build the category-defining performance platform for service-first industries.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.