“A lot of studio owners are very distracted. So when it comes to looking at who are our worthy rival, I will look at the founders. Then I will kind of know whether or not they will still be our rival in a year’s time. ”



Curious how a small 1200 sq ft fitness studio in Melaka expanded into Kuala Lumpur and Bangkok, and the larger ambition behind these moves? In this episode of Open For Business, we speak with CJ Lee, Co-Founder of MOVE Private Fitness, about their journey from launching a boutique studio in 2020 to scaling across six locations, including Bangkok. With a focus on delivering premium, personalised fitness services to the T20 demographic, MOVE is gearing up for its next phase of growth.



Key Areas of Conversation:

- What inspired MOVE and the challenges faced in the early days.

- How MOVE stands out in a crowded fitness market by specialising and not getting distracted by fitness trends

- The story behind expanding MOVE to KL and Bangkok and plans for further regional growth.

- Insights into MOVE’s upcoming fundraising round and how the capital will fuel further expansion.

- Tune in to discover how MOVE Private Fitness is trying to reshape the fitness industry and what lies ahead in its ambitious growth journey.

“A lot of studio owners are very distracted. So when it comes to looking at who are our worthy rival, I will look at the founders. Then I will kind of know whether or not they will still be our rival in a year’s time. ”Curious how a small 1200 sq ft fitness studio in Melaka expanded into Kuala Lumpur and Bangkok, and the larger ambition behind these moves? In this episode of Open For Business, we speak with CJ Lee, Co-Founder of MOVE Private Fitness, about their journey from launching a boutique studio in 2020 to scaling across six locations, including Bangkok. With a focus on delivering premium, personalised fitness services to the T20 demographic, MOVE is gearing up for its next phase of growth.Key Areas of Conversation:- What inspired MOVE and the challenges faced in the early days.- How MOVE stands out in a crowded fitness market by specialising and not getting distracted by fitness trends- The story behind expanding MOVE to KL and Bangkok and plans for further regional growth.- Insights into MOVE’s upcoming fundraising round and how the capital will fuel further expansion.- Tune in to discover how MOVE Private Fitness is trying to reshape the fitness industry and what lies ahead in its ambitious growth journey.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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