Founded twelve years ago, Rhymba Hills has steadily grown into a highly decorated, internationally recognised premium botanical infusion brand. The fully bootstrapped business has secured the prestigious Great Taste Award in the UK and a gourmet award in Paris, while successfully exporting to highly competitive markets including London, Japan, and Dubai. The company has also been appointed as a Strategic Partner for Visit Malaysia Year 2026 and currently supplies premium raw materials to one of the largest tea companies in the country.



Despite the string of global achievements, the operational reality of the business tells a story of immense entrepreneurial endurance. Rhymba Hills is profitable and successfully holds premium retail shelf space, yet after more than a decade of grinding through gruelling two-year sales cycles and overcoming constant rejection, the business still generates under a million ringgit in annual revenue. Founder Ciinndey Wong has navigated the long-steeped growth entirely on her own terms, fighting through self-doubt and the constant pressure of making payroll to keep her vision alive.



Ciinndey joins us for an unusually candid conversation about the harsh realities of slow business growth and what it genuinely costs to survive a twelve-year entrepreneurial journey. We explore the mental fortitude required to keep going when the financial scale does not immediately match the global accolades, as well as the challenges of acquiring customers in a highly traditional beverage market. We also unpack her upcoming export push into Europe and Hong Kong and discuss what the ultimate endgame looks like for a founder who refuses to quit.

Founded twelve years ago, Rhymba Hills has steadily grown into a highly decorated, internationally recognised premium botanical infusion brand. The fully bootstrapped business has secured the prestigious Great Taste Award in the UK and a gourmet award in Paris, while successfully exporting to highly competitive markets including London, Japan, and Dubai. The company has also been appointed as a Strategic Partner for Visit Malaysia Year 2026 and currently supplies premium raw materials to one of the largest tea companies in the country.Despite the string of global achievements, the operational reality of the business tells a story of immense entrepreneurial endurance. Rhymba Hills is profitable and successfully holds premium retail shelf space, yet after more than a decade of grinding through gruelling two-year sales cycles and overcoming constant rejection, the business still generates under a million ringgit in annual revenue. Founder Ciinndey Wong has navigated the long-steeped growth entirely on her own terms, fighting through self-doubt and the constant pressure of making payroll to keep her vision alive.Ciinndey joins us for an unusually candid conversation about the harsh realities of slow business growth and what it genuinely costs to survive a twelve-year entrepreneurial journey. We explore the mental fortitude required to keep going when the financial scale does not immediately match the global accolades, as well as the challenges of acquiring customers in a highly traditional beverage market. We also unpack her upcoming export push into Europe and Hong Kong and discuss what the ultimate endgame looks like for a founder who refuses to quit.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.