WAY Sauce is a Malaysian brand that makes all-natural Nyonya, ready-to-use cooking sauces and pastes , including rendang, satay, and pulut lemak, with zero preservatives, MSG, or artificial additives. Certified to rigorous BRC, IFS, and Halal standards, the family business operates across both its proprietary brand and white-label OEM manufacturing, exporting to markets like Japan, Taiwan, Singapore, the UK, and the United States. 

Despite this international footprint, the operational reality of producing all-natural products is incredibly challenging. Co-founder & COO Benson Tan joins us to discuss the intense financial squeeze of manufacturing FMCG goods, navigating the constant tension between volatile raw material costs and the hard price ceiling that retail consumers are actually willing to pay.

We also unpack securing shelf space in seven international markets, and the complexities of building products around Malaysia's most volatile ingredients. Benson also shares a blunt operational philosophy for F&B founders: know your exact numbers, and cut failing product lines fast before they drain the business.

WAY Sauce is a Malaysian brand that makes all-natural Nyonya, ready-to-use cooking sauces and pastes , including rendang, satay, and pulut lemak, with zero preservatives, MSG, or artificial additives. Certified to rigorous BRC, IFS, and Halal standards, the family business operates across both its proprietary brand and white-label OEM manufacturing, exporting to markets like Japan, Taiwan, Singapore, the UK, and the United States.&nbsp;Despite this international footprint, the operational reality of producing all-natural products is incredibly challenging. Co-founder &amp; COO Benson Tan joins us to discuss the intense financial squeeze of manufacturing FMCG goods, navigating the constant tension between volatile raw material costs and the hard price ceiling that retail consumers are actually willing to pay.We also unpack securing shelf space in seven international markets, and the complexities of building products around Malaysia's most volatile ingredients. Benson also shares a blunt operational philosophy for F&amp;B founders: know your exact numbers, and cut failing product lines fast before they drain the business.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.