Media and entertainment is all about capturing and retaining your attention, and digital content and technology has been incredibly successful in capturing your eyes, ears, and time. That said, the entrepreneurs behind the BREAKOUT Escape Room, HAUNTU and Spy Game, know that immersive experiences aren’t the monopoly of tech companies and the digital world.



The immersive gaming company is bringing excitement, challenge and social interactions back to the physical world. They started with The Breakout Escape Rooms in 2014, then launched a fully immersive haunted attraction called Hauntu in 2018. During the pandemic, the company adapted and took the product online and last year Superdough launched Spy Game, a game concept that wants to deliver an adrenaline-fueled adventure. 



Today, Superdough has 70 escape rooms across four countries – Malaysia, Korea, Canada, and the United States, and says its games have been played by over 1 million people globally. 



We speak with Superdough’s founders,  Kelly Low and Johnny Ong about how and why they built this business, the business viability and what lies ahead.

Media and entertainment is all about capturing and retaining your attention, and digital content and technology has been incredibly successful in capturing your eyes, ears, and time. That said, the entrepreneurs behind the BREAKOUT Escape Room, HAUNTU and Spy Game, know that immersive experiences aren’t the monopoly of tech companies and the digital world.The immersive gaming company is bringing excitement, challenge and social interactions back to the physical world. They started with The Breakout Escape Rooms in 2014, then launched a fully immersive haunted attraction called Hauntu in 2018. During the pandemic, the company adapted and took the product online and last year Superdough launched Spy Game, a game concept that wants to deliver an adrenaline-fueled adventure. Today, Superdough has 70 escape rooms across four countries – Malaysia, Korea, Canada, and the United States, and says its games have been played by over 1 million people globally. We speak with Superdough’s founders, Kelly Low and Johnny Ong about how and why they built this business, the business viability and what lies ahead.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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