On August 21st, BFM hosted the Enterprise Breakaway: From Farm to Franchise event, where industry experts and seasoned F&B operators explored the critical elements required to build a successful and lasting F&B business in Malaysia.

In the panel session titled "Start, Survive, and Thrive," BFM spoke with Patrick Sim, Managing Director of Secret Recipe, and Jessica Lee, Co-Founder and COO of Pop Meals. Both shared their unique perspectives on managing and scaling F&B businesses, emphasising the importance of data-driven decision-making and operational simplicity in achieving long-term success.



Patrick discussed the challenges of sustaining and growing Secret Recipe, a brand that has been around for 27 years. He delved into the importance of maintaining a strong brand identity, the need for continuous investment in innovation, and the strategic decisions that have enabled Secret Recipe to thrive in a highly competitive market.

Jessica offered insights into how Pop Meals, formerly known as DahMakan, transitioned from a cloud kitchen model to a physical store presence. She highlighted how integrating technology and leveraging data have been crucial in refining their product offerings and enhancing customer experience. Jessica also shared the lessons learned from pivoting the business model and the value of staying attuned to customer feedback to drive growth and brand loyalty.



Key topics covered:

- The role of data-driven decision-making in scaling F&B businesses

- Strategies for maintaining brand consistency and customer loyalty

- The transition from a cloud kitchen model to physical stores

- The importance of operational simplicity in managing F&B operations

- Lessons learned from scaling a legacy brand like Secret Recipe

- How Pop Meals leverages technology to innovate and stay competitive

- Long-term growth strategies for F&B businesses in a dynamic market



Whether you’re a seasoned F&B operator or an entrepreneur looking to break into the industry, this episode provides invaluable insights into the strategies and mindset required to build a successful and sustainable F&B brand.

Tune in to hear how Patrick and Jessica are navigating the complexities of the F&B industry and what it takes to not just survive, but thrive.

On August 21st, BFM hosted the Enterprise Breakaway: From Farm to Franchise event, where industry experts and seasoned F&amp;B operators explored the critical elements required to build a successful and lasting F&amp;B business in Malaysia.In the panel session titled "Start, Survive, and Thrive," BFM spoke with Patrick Sim, Managing Director of Secret Recipe, and Jessica Lee, Co-Founder and COO of Pop Meals. Both shared their unique perspectives on managing and scaling F&amp;B businesses, emphasising the importance of data-driven decision-making and operational simplicity in achieving long-term success.Patrick discussed the challenges of sustaining and growing Secret Recipe, a brand that has been around for 27 years. He delved into the importance of maintaining a strong brand identity, the need for continuous investment in innovation, and the strategic decisions that have enabled Secret Recipe to thrive in a highly competitive market.Jessica offered insights into how Pop Meals, formerly known as DahMakan, transitioned from a cloud kitchen model to a physical store presence. She highlighted how integrating technology and leveraging data have been crucial in refining their product offerings and enhancing customer experience. Jessica also shared the lessons learned from pivoting the business model and the value of staying attuned to customer feedback to drive growth and brand loyalty.Key topics covered:- The role of data-driven decision-making in scaling F&amp;B businesses- Strategies for maintaining brand consistency and customer loyalty- The transition from a cloud kitchen model to physical stores- The importance of operational simplicity in managing F&amp;B operations- Lessons learned from scaling a legacy brand like Secret Recipe- How Pop Meals leverages technology to innovate and stay competitive- Long-term growth strategies for F&amp;B businesses in a dynamic marketWhether you’re a seasoned F&amp;B operator or an entrepreneur looking to break into the industry, this episode provides invaluable insights into the strategies and mindset required to build a successful and sustainable F&amp;B brand.Tune in to hear how Patrick and Jessica are navigating the complexities of the F&amp;B industry and what it takes to not just survive, but thrive.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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