What if you took the feelings of indulgence, sensation, and pleasure that we associated with snacks and married them to the classic marketing adage that sex, indeed, sells? Ho Yeou Shen, founder and creative director of tudòs, and tudòs’ copywriter, Chong Yoke Sim, discuss their very cheeky marketing strategy of risqué branding for their satisfying snacks.

<p>What if you took the feelings of indulgence, sensation, and pleasure that we associated with snacks and married them to the classic marketing adage that sex, indeed, sells? Ho Yeou Shen, founder and creative director of tudòs, and tudòs’ copywriter, Chong Yoke Sim, discuss their very cheeky marketing strategy of risqué branding for their satisfying snacks.</p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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