“To our surprise, we realised probably 6 or 7 out of 10 customers that walked in didn't really know us, (before that,) we thought we were famous. That was a huge awakening call”.



Founded in 2013 by Nicole Wong and Stan Chui, Sometime has evolved from an online-only business to a brand with multiple physical outlets and collaborations with designers across Asia.



In this episode of Open for Business, we speak with Stan Chooi, co-founder and CEO of the Malaysian fashion brand, Sometime.  Stan shares his transition from the advertising industry to fashion, his partnership with Nicole Wong, the challenges of starting this business, and the rationale behind the brand's offline push. Stan also gets into the role of strategic partnerships and potential future considerations for funding and business expansion.

“To our surprise, we realised probably 6 or 7 out of 10 customers that walked in didn't really know us, (before that,) we thought we were famous. That was a huge awakening call”.Founded in 2013 by Nicole Wong and Stan Chui, Sometime has evolved from an online-only business to a brand with multiple physical outlets and collaborations with designers across Asia.In this episode of Open for Business, we speak with Stan Chooi, co-founder and CEO of the Malaysian fashion brand, Sometime. Stan shares his transition from the advertising industry to fashion, his partnership with Nicole Wong, the challenges of starting this business, and the rationale behind the brand's offline push. Stan also gets into the role of strategic partnerships and potential future considerations for funding and business expansion.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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