SEDANIA Innovator started out as IDOTTV back in 2004. Back then the focus was to develop media content which was in line with the Founders experience, but instead they ventured into telcotech, allowing mobile subscribers to request and transfer credits to other prepaid subscribers.



Since then, the company changed its name to SEDANIA Innovator in 2013 and has expanded into fintech, healthtech, and greentech through its subsidiaries Sedania Technologies, Sedania As Salam Capital, and Offspring Inc, with healthcare representing 78% of revenue last year, followed by fintech at around 15%.



Today on Open for Business, we speak to Datuk Azrin Mohd Noor, Founder and Managing Director of Sedania Innovator about SEDANIA Innovator’s journey, its current focuses, and key priorities ahead.

SEDANIA Innovator started out as IDOTTV back in 2004. Back then the focus was to develop media content which was in line with the Founders experience, but instead they ventured into telcotech, allowing mobile subscribers to request and transfer credits to other prepaid subscribers.Since then, the company changed its name to SEDANIA Innovator in 2013 and has expanded into fintech, healthtech, and greentech through its subsidiaries Sedania Technologies, Sedania As Salam Capital, and Offspring Inc, with healthcare representing 78% of revenue last year, followed by fintech at around 15%.Today on Open for Business, we speak to Datuk Azrin Mohd Noor, Founder and Managing Director of Sedania Innovator about SEDANIA Innovator’s journey, its current focuses, and key priorities ahead.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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