In an F&B landscape often defined by rapid burnout and aggressive discounting, Arieni Ritzal has taken a different path. Since her last visit to the studio, Gula Cakery has evolved from a boutique success into a disciplined enterprise with 19 outlets and a projected RM20 million in sales for 2025. We explore how she navigated the "founder’s bottleneck" and the specific systems required to maintain "home-baked" quality at a nationwide scale.



The conversation dives into the mechanics of financial prudence and the reality of expanding beyond the Klang Valley in 2026. Arieni shares candid insights on why many F&B brands fail to scale and explains why she prioritises internal talent development over celebrity hype to future-proof her brand against rising costs and labour shortages.

In an F&amp;B landscape often defined by rapid burnout and aggressive discounting, Arieni Ritzal has taken a different path. Since her last visit to the studio, Gula Cakery has evolved from a boutique success into a disciplined enterprise with 19 outlets and a projected RM20 million in sales for 2025. We explore how she navigated the "founder’s bottleneck" and the specific systems required to maintain "home-baked" quality at a nationwide scale.The conversation dives into the mechanics of financial prudence and the reality of expanding beyond the Klang Valley in 2026. Arieni shares candid insights on why many F&amp;B brands fail to scale and explains why she prioritises internal talent development over celebrity hype to future-proof her brand against rising costs and labour shortages.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.