Founded in 2018, Sagtec Global Limited was a three-person operation in Kuala Lumpur, aiming to digitise Malaysia's F&B sector. Fast forward to March 2025, and Sagtec listed on the NASDAQ at an IPO price of $3.60. But the public markets have been unforgiving, the stock has since lost nearly 50% of its value.



Kevin joins BFM to unpack the realities of a NASDAQ listing. We discuss why he spent $2.1 million (nearly 30% of his raised capital) on listing fees, why he chose the US over a local exchange for "branding and credibility," and how he plans to recover shareholder confidence.



We discuss:




The Origin Story: Why Kevin quit a stable job in 2018 to digitize an industry still relying on handwritten orders, and how the pandemic became his biggest tailwind.


The NASDAQ Reality Check: Why list in the US? Kevin defends the decision as a branding play to open doors in markets like Thailand, despite the stock’s poor performance and lack of US investor understanding.


The $2.1 Million Lesson: The true cost of listing and why Kevin admits he underestimated the need for Investor Relations (IR) post-IPO.


From SaaS to RaaS: The shift to "Robot-as-a-Service." How Sagtec plans to deploy robotic arms for cooking and prep to generate recurring revenue from multi-chain restaurants.


The AI Pivot: Is it just buzzwords? Kevin explains how they are integrating AI not for chat, but for data analytics, helping restaurant owners identify best-selling items and peak hours automatically.


Risk Management: Addressing the concentration risk where 3 customers make up 60% of revenue and 2 vendors account for 60% of costs, and the plan to diversify through direct sales.

Founded in 2018, Sagtec Global Limited was a three-person operation in Kuala Lumpur, aiming to digitise Malaysia's F&amp;B sector. Fast forward to March 2025, and Sagtec listed on the NASDAQ at an IPO price of $3.60. But the public markets have been unforgiving, the stock has since lost nearly 50% of its value.Kevin joins BFM to unpack the realities of a NASDAQ listing. We discuss why he spent $2.1 million (nearly 30% of his raised capital) on listing fees, why he chose the US over a local exchange for "branding and credibility," and how he plans to recover shareholder confidence.We discuss:<ul><li>The Origin Story: Why Kevin quit a stable job in 2018 to digitize an industry still relying on handwritten orders, and how the pandemic became his biggest tailwind.</li><li>The NASDAQ Reality Check: Why list in the US? Kevin defends the decision as a branding play to open doors in markets like Thailand, despite the stock’s poor performance and lack of US investor understanding.</li><li>The $2.1 Million Lesson: The true cost of listing and why Kevin admits he underestimated the need for Investor Relations (IR) post-IPO.</li><li>From SaaS to RaaS: The shift to "Robot-as-a-Service." How Sagtec plans to deploy robotic arms for cooking and prep to generate recurring revenue from multi-chain restaurants.</li><li>The AI Pivot: Is it just buzzwords? Kevin explains how they are integrating AI not for chat, but for data analytics, helping restaurant owners identify best-selling items and peak hours automatically.</li><li>Risk Management: Addressing the concentration risk where 3 customers make up 60% of revenue and 2 vendors account for 60% of costs, and the plan to diversify through direct sales.</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.