For almost 30 years, the smell of a freshly baked Rotiboy bun has been an iconic part of the Malaysian food experience, but behind this is a story of near-failure, resilience, and a "last stand" that involved selling a family car to survive.



Founder Hiro Tan joins us to share his incredible journey. From making pau as a child and struggling with RM60-a-day sales in his first Klang Valley outlet, to a pivotal turning point at Wisma Sentral that sparked a regional franchise, this is the story behind one of Malaysia's beloved food brands.



We discuss:


The 30-year journey from a struggling Penang bakery to a global brand.


The "last stand" moment that saved the business from the brink of failure.


The two key lessons learned: the need for expertise and sufficient capital.


The evolution of their business model into manufacturing and franchising.


The founder's current focus on building a lasting legacy and succession planning.



For entrepreneurs and anyone who loves a true story of resilience, this is a dive into the heart and hustle behind an iconic Malaysian brand.

For almost 30 years, the smell of a freshly baked Rotiboy bun has been an iconic part of the Malaysian food experience, but behind this is a story of near-failure, resilience, and a "last stand" that involved selling a family car to survive.Founder Hiro Tan joins us to share his incredible journey. From making pau as a child and struggling with RM60-a-day sales in his first Klang Valley outlet, to a pivotal turning point at Wisma Sentral that sparked a regional franchise, this is the story behind one of Malaysia's beloved food brands.We discuss:<ul><li>The 30-year journey from a struggling Penang bakery to a global brand.</li><li>The "last stand" moment that saved the business from the brink of failure.</li><li>The two key lessons learned: the need for expertise and sufficient capital.</li><li>The evolution of their business model into manufacturing and franchising.</li><li>The founder's current focus on building a lasting legacy and succession planning.</li></ul>For entrepreneurs and anyone who loves a true story of resilience, this is a dive into the heart and hustle behind an iconic Malaysian brand.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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