A neurodivergent child might see a therapist once a week, spend five days in a classroom and every evening at home. But the therapist, the teacher and the parent are rarely on the same page.

Sejolly, a Malaysian social enterprise founded in 2022, builds tools to close that gap. Its app, Rootin, lets therapists, educators and parents share session plans, progress data, individual education plans and more than 160 short video models that parents can follow at home. The company also runs training, assessments and home-based therapy, and in 2025 it completed a programme with Yayasan PETRONAS and JPN Selangor across 30 public schools.

It made about RM295,000 in revenue last year, up 88 per cent, and has been profitable for two years running, while giving one free Rootin account to an underserved family for every ten that are paid for.

Co-founders Khadijah Yunos and Aishah Md Nor join us to talk about building a business around a problem they lived with for years, and balancing impact with commercial sustainability.

A neurodivergent child might see a therapist once a week, spend five days in a classroom and every evening at home. But the therapist, the teacher and the parent are rarely on the same page.Sejolly, a Malaysian social enterprise founded in 2022, builds tools to close that gap. Its app, Rootin, lets therapists, educators and parents share session plans, progress data, individual education plans and more than 160 short video models that parents can follow at home. The company also runs training, assessments and home-based therapy, and in 2025 it completed a programme with Yayasan PETRONAS and JPN Selangor across 30 public schools.It made about RM295,000 in revenue last year, up 88 per cent, and has been profitable for two years running, while giving one free Rootin account to an underserved family for every ten that are paid for.Co-founders Khadijah Yunos and Aishah Md Nor join us to talk about building a business around a problem they lived with for years, and balancing impact with commercial sustainability.

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Open For Business

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