How does a magic producer pivot to the wellness industry and build a business generating nearly half a million ringgit in monthly revenue in just over a year? For David Lai, founder of Warrior Plunge, the secrets of the stage are the same secrets to selling high-ticket products.



David joins us to share his entrepreneurial journey, from producing shows for magic's biggest stars to selling premium cold plunges and saunas. He discusses his unique marketing philosophy, the strategy that grew sales exponentially, and how he leveraged "indirect showrooms" at gyms and pickleball courts to build his brand.



We discuss:


The transition from magic producer to wellness entrepreneur.


The strategy that grew sales to nearly RM500k a month in under 18 months.


The art of selling high-ticket price products.


How to use "indirect showrooms" to drive high-ticket sales.


The importance of after-sales service and building customer trust.


His plan is to pivot from products to a physical wellness hub.

How does a magic producer pivot to the wellness industry and build a business generating nearly half a million ringgit in monthly revenue in just over a year? For David Lai, founder of Warrior Plunge, the secrets of the stage are the same secrets to selling high-ticket products.David joins us to share his entrepreneurial journey, from producing shows for magic's biggest stars to selling premium cold plunges and saunas. He discusses his unique marketing philosophy, the strategy that grew sales exponentially, and how he leveraged "indirect showrooms" at gyms and pickleball courts to build his brand.We discuss:<ul><li>The transition from magic producer to wellness entrepreneur.</li><li>The strategy that grew sales to nearly RM500k a month in under 18 months.</li><li>The art of selling high-ticket price products.</li><li>How to use "indirect showrooms" to drive high-ticket sales.</li><li>The importance of after-sales service and building customer trust.</li><li>His plan is to pivot from products to a physical wellness hub.</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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