Heirloom vanilla once grew in Malaysia, and Alfred Phua is on a mission to bring it back. Through Vanilla Impact Story, he’s building more than just a business — he’s restoring a forgotten crop, empowering rural farmers, and preserving a slice of agricultural heritage.



In this episode, Alfred shares what drew him to vanilla, what it really took to get the business off the ground, and why he believes storytelling is just as powerful as farming in creating lasting impact. It’s a conversation about purpose, patience, and turning one spice into a social movement.

Heirloom vanilla once grew in Malaysia, and Alfred Phua is on a mission to bring it back. Through Vanilla Impact Story, he’s building more than just a business — he’s restoring a forgotten crop, empowering rural farmers, and preserving a slice of agricultural heritage.In this episode, Alfred shares what drew him to vanilla, what it really took to get the business off the ground, and why he believes storytelling is just as powerful as farming in creating lasting impact. It’s a conversation about purpose, patience, and turning one spice into a social movement.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

Reviving Malaysia’s Vanilla Legacy

https://api.omny.fm/orgs/de62ff84-6498-49d0-a266-a9d50120c712/clips/1d2bdaf3-84ec-486f-9621-b3100034c013/transcript

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