In this episode, we’re joined by Tan Ding Jie, Co-Founder at Prefer, a Singapore-based coffee startup that’s transforming the industry with their innovative “bean-free” coffee. Founded in 2022, Prefer manufactures sustainable and affordable ground coffee compatible with standard espresso machines, catering to businesses such as cafes, coffee chains, distributors, and flavor houses. In February 2024, Prefer secured US$2 million in seed funding, led by Forge Ventures and joined by global investors like 500 Global and Philippine coffee startup Pickup Coffee. With that in mind, DJ shares the story behind Prefer’s creation, the challenges of scaling a coffee startup, and the ambitious goals they have for the future of sustainable coffee. 

<p>In this episode, we’re joined by Tan Ding Jie, Co-Founder at Prefer, a Singapore-based coffee startup that’s transforming the industry with their innovative “bean-free” coffee. Founded in 2022, Prefer manufactures sustainable and affordable ground coffee compatible with standard espresso machines, catering to businesses such as cafes, coffee chains, distributors, and flavor houses. In February 2024, Prefer secured US$2 million in seed funding, led by Forge Ventures and joined by global investors like 500 Global and Philippine coffee startup Pickup Coffee. With that in mind, DJ shares the story behind Prefer’s creation, the challenges of scaling a coffee startup, and the ambitious goals they have for the future of sustainable coffee. </p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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