As the pickleball craze sweeps Malaysia, creating a crowded market and talk of a potential bubble, how does a first-mover build a brand that lasts? For Pickle Social Club (PSC), the answer isn't just about courts, it's about creating an integrated wellness ecosystem, a "fourth space" for play, recovery, and community.



Founder Mark Choo, who also co-founded Tribe Boxing and is Executive Director of Soul Society F&B group, joins us to share PSC's story. He details how he turned old tennis courts into a thriving business that achieved payback on its seven-figure investment in just eight months, and his strategy for navigating the increasingly competitive landscape.



We discuss:


The "four Ps" strategy (Product, Play, Property, Platform).


How they achieved payback on their 7-figure capex in under a year.


The power of an integrated ecosystem with fitness, F&B, and recovery.


Their plan to outlast the hype by focusing on experience, not price.


Their Southeast Asia expansion plans and what they seek in a partner.



For entrepreneurs in the consumer and wellness space, this is a masterclass in strategy, execution, and building a defensible moat in a trending market.

As the pickleball craze sweeps Malaysia, creating a crowded market and talk of a potential bubble, how does a first-mover build a brand that lasts? For Pickle Social Club (PSC), the answer isn't just about courts, it's about creating an integrated wellness ecosystem, a "fourth space" for play, recovery, and community.Founder Mark Choo, who also co-founded Tribe Boxing and is Executive Director of Soul Society F&amp;B group, joins us to share PSC's story. He details how he turned old tennis courts into a thriving business that achieved payback on its seven-figure investment in just eight months, and his strategy for navigating the increasingly competitive landscape.We discuss:<ul><li>The "four Ps" strategy (Product, Play, Property, Platform).</li><li>How they achieved payback on their 7-figure capex in under a year.</li><li>The power of an integrated ecosystem with fitness, F&amp;B, and recovery.</li><li>Their plan to outlast the hype by focusing on experience, not price.</li><li>Their Southeast Asia expansion plans and what they seek in a partner.</li></ul>For entrepreneurs in the consumer and wellness space, this is a masterclass in strategy, execution, and building a defensible moat in a trending market.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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