How does a homegrown Malaysian badminton brand, with roots in 1980s shuttlecock manufacturing, scale to an eight-figure business with a presence in over 40 countries? For Absolute Protech Sports, the answer lies in branding, product innovation, and a deep understanding of what players want.



Founder and Managing Director Dato’ Ronnie Chong shares the four-decade journey of Protech. He discusses the transition from a family manufacturing business to a modern marketing and distribution powerhouse, and why they are making a significant bet on the meteoric rise of pickleball, but also why they’re looking into padel.



We discuss:


The strategy for growing from an 8-figure to a 9-figure business.


How to compete with global sports giants on quality and price.


Why Protech is betting big on pickleball as the "new social sport."


Product innovation, from hybrid shuttlecocks to pickleball floor mats.


Key lessons on organic growth, delegation, and building a brand.

How does a homegrown Malaysian badminton brand, with roots in 1980s shuttlecock manufacturing, scale to an eight-figure business with a presence in over 40 countries? For Absolute Protech Sports, the answer lies in branding, product innovation, and a deep understanding of what players want.Founder and Managing Director Dato’ Ronnie Chong shares the four-decade journey of Protech. He discusses the transition from a family manufacturing business to a modern marketing and distribution powerhouse, and why they are making a significant bet on the meteoric rise of pickleball, but also why they’re looking into padel.We discuss:<ul><li>The strategy for growing from an 8-figure to a 9-figure business.</li><li>How to compete with global sports giants on quality and price.</li><li>Why Protech is betting big on pickleball as the "new social sport."</li><li>Product innovation, from hybrid shuttlecocks to pickleball floor mats.</li><li>Key lessons on organic growth, delegation, and building a brand.</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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