Pickleball is booming, but is it a bubble? In this episode of Open For Business, we speak with Au Kai Zen and Antony Au, Co-Founders of Pickle Park, about why they believe they’ve found the winning formula both on and off the court.



Backed by the team behind Kenny Hills, Pickle Park is a lifestyle-driven pickleball concept that goes beyond court rentals, blending sport, social connection, and hospitality to deliver a premium experience.



We unpack:


Why Pickle Park fuses F&B, design, and sport to build a lifestyle brand


How they monetise underutilised real estate and unlock revenue beyond bookings


Key revenue streams from events, partnerships, F&B, and future merchandise


2025 expansion plans, and why they prioritise location and loyalty over speed


How their in-house app and tiered rewards program could drive retention



Whether you're curious about the economics behind pickleball or the strategy behind building an experiential consumer brand, this episode delivers sharp insights—and a few spicy serves.

Pickleball is booming, but is it a bubble? In this episode of Open For Business, we speak with Au Kai Zen and Antony Au, Co-Founders of Pickle Park, about why they believe they’ve found the winning formula both on and off the court.Backed by the team behind Kenny Hills, Pickle Park is a lifestyle-driven pickleball concept that goes beyond court rentals, blending sport, social connection, and hospitality to deliver a premium experience.We unpack:<ul><li>Why Pickle Park fuses F&amp;B, design, and sport to build a lifestyle brand</li><li>How they monetise underutilised real estate and unlock revenue beyond bookings</li><li>Key revenue streams from events, partnerships, F&amp;B, and future merchandise</li><li>2025 expansion plans, and why they prioritise location and loyalty over speed</li><li>How their in-house app and tiered rewards program could drive retention</li></ul>Whether you're curious about the economics behind pickleball or the strategy behind building an experiential consumer brand, this episode delivers sharp insights—and a few spicy serves.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.