In a world dominated by smartphones and tablets, is there still room for a premium stationery and notebook brand?



As Mossery celebrates its 10th anniversary as a full-time business, we sit down with Jun Lim, co-founder and CEO of Mossery, to explore the brand’s evolution from a pet project among graphic design students to a homegrown stationery brand with an international presence.


We delve into Mossery's unique journey, discussing the founding story and early challenges, the brand’s design philosophy and working with illustrators and designers across the world, and how these collaborations have helped Mossery grow its presence beyond Malaysian borders. These collaborations have helped Mossery stand out in a crowded market and appeal to a global audience, with 85% of its sales coming from international markets, particularly the United States.


Beyond that, we also explore how and why the company is adapting its business model to meet evolving consumer demands, with Jun sharing that Mosery will be shifting to a B2B focus. He also provides a glimpse into the company’s financial strategies, including bootstrapping the business and managing the logistics of customised production, and he shares his vision for Mossery’s future in both digital and physical spaces, including potential strategic partnerships and plans for further expansion.

In a world dominated by smartphones and tablets, is there still room for a premium stationery and notebook brand?As Mossery celebrates its 10th anniversary as a full-time business, we sit down with Jun Lim, co-founder and CEO of Mossery, to explore the brand’s evolution from a pet project among graphic design students to a homegrown stationery brand with an international presence. We delve into Mossery's unique journey, discussing the founding story and early challenges, the brand’s design philosophy and working with illustrators and designers across the world, and how these collaborations have helped Mossery grow its presence beyond Malaysian borders. These collaborations have helped Mossery stand out in a crowded market and appeal to a global audience, with 85% of its sales coming from international markets, particularly the United States. Beyond that, we also explore how and why the company is adapting its business model to meet evolving consumer demands, with Jun sharing that Mosery will be shifting to a B2B focus. He also provides a glimpse into the company’s financial strategies, including bootstrapping the business and managing the logistics of customised production, and he shares his vision for Mossery’s future in both digital and physical spaces, including potential strategic partnerships and plans for further expansion.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

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